skills

I craft and lead agile production teams, refining production methodologies for brands, creative agencies, and production companies. Below, I outline the three main pillars of my operational approach:

BUILD IN-HOUSE

I specialise in building custom in-house production teams within organizations. I identify business needs, plan the production unit, shape roles, conduct hiring, onboarding, training and team management support as necessary to ensure teams are built and ran accurately.

MANAGE TEAMS

I oversee daily project operations for existing creative & production teams, embodying the role of a traditional Head of Production (Executive Producer or Head of Delivery in some cases) with an additional understanding of innovative organizational structures. I provide crucial support to the teams, aiding in logistical and creative decisions.

ORGANIZE PROCESSES

I analyze organizational structures, team roles, and workflows within creative and production departments. With expertise in designing tailored workflows, I map out the entire campaign process—engaging key teams, including strategists, creatives, producers, editors, legal, and adaptation teams—to create a seamless, efficient, and comprehensive step-by-step workflow.

RECCOMENDATIONS

Adrian M.

Adaptation Director (BMW/MINI), Media.Monks

"I have had the pleasure of working with Paola over the course of many years, first at Unilever New York followed by Unilever London whilst we were both at Oliver. Her experience and knowledge was immediately evident as she immediately took charge of the in house studio, overseeing over 300+ projects per year ranging from video and photography origination and production across broadcast, digital and social. Working across multiple brands and ever demanding deadlines, Paola guided the various departments with her production experience and legal knowledge and was key to the departments success over the years.

I had the pleasure of joining back up with Paola in 2020 when we both worked at Media Monks on the BMW & MINI account. Here she quickly rose to the role of Central Production Director where she implemented and oversaw the multiple workflows, including the creation of Global HQ assets that set the Adaptation team up for success, allowing us to role assets out across 29 EMEA markets. Paola not only trained and supported her internal teams but also worked seamlessly with external teams, global clients as well as supported the local markets across multiple campaigns and projects throughout the year. She is a great leader, motivator and someone I can not recommend highly enough."